03.02.2026

Fallacy 4: PICO is driven by payer archetype – really?

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♜ Fallacy 4: PICO is driven by payer archetype – really?♜

 

🌍 PICO scoping is quite complex, and 27 member states (plus 3 EEA countries) are a lot.

So why not apply payer archetyping to PICO scoping❓

 

💰 Payer archetyping is a great tool to get a quick overview over the payer landscape, e.g.:

🔹 effectiveness countries

🔹 cost effectiveness countries

🔹 budget-driven countries

🔹 multi payer countries

  

We tried it ourselves and would like to share our insights.

🔍 Identifying most PICOs is great – but not enough: you don‘t know what you‘ve missed.

Once you learn about the assesment scope, having identified only 80% of all PICOs in advance will not be sufficient.

The idea of a PICO scoping is to get as close as possible to the actual assessment scope. Everything else is most likely a waste of time and resources.

 

✅ Better go for the full picture and do not relay on archetypes only when preparing for JCA.