🌍 Part 1: insights into our projects 🌍

How our network supported a client in navigating complex pricing challenges in Europe.

 

🔍 Have a look insight one European market access project!

 

💰 Our client asked for an evaluation of the pricing potential of a lifecycle extension in Italy France, and Poland and to find actionable recommendations for optimal price positioning.

💪 The challenge: a highly saturated competitive landscape meaning numerous originator, generic, and hybrid products across different pack sizes, strengths, and formulations, each with different pricing and reimbursement (P&R) mechanisms.

 

❓ The key questions:

Reimbursement steps, evidence expectations, and timelines?

Comparator rules: Which products matter, and how is the reimbursed price derived?

What are realistic price corridors?

Strategic launch and positioning scenarios and potential pitfalls?

 

🌐 How did our Accessus Health network help?

Our local partners with in-country expertise of their national P&R system ensured first-hand regulatory and market insights. But the client had just us as central point of contact and a consolidated consistent cross-market analysis.

 

🎯 The outcome:
We delivered an integrated, market-specific P&R assessment, including scenario-based recommendations to maximize market potential. All insights were presented in a strategic workshop, providing a robust basis for the client’s decisions on further development and market access strategy.